Flinn Scientific, a leading supplier of scientific equipment to educators, needed help creating an interactive, self-guided course in Chemistry and Biology to keep students sharp and teachers up-to-speed on progress and comprehension. Flinn was answering a need from its science teacher customers—how to make their classroom time with new AP students as effective as possible at the start of a new school year.
Discovery to target needs and customize UI
I readily accepted the challenge presented by Flinn. I studied the market landscape, getting to know the many players in the industry and engaged in our data-driven Design Thinking creative process to outline a vision for the application. I developed a UI identity that aligned with the student demographics and leveraged online interactive capabilities to create an immersive experience. I leveraged current ethnographic and accessibility data to support the design work.
In just two years, the number of student users has increased 10-fold, to 20,000, and revenues have increased 120 percent.