MadGuy Design
Building bonds: your vision, our commitment.
The values that drive us
We design for creative equity
MadGuy Design has a bold belief that everyone should have access to professional branding and design services – we call it “creative equity.”
We enthusiastically partner with companies of all sizes, from small businesses to established corporations, startups, and nonprofits. Our mission: to infuse your brand and content with fresh ideas, exceptional design, and top-notch client service.
We believe in simplicity
We believe a strategy should be as simple as a one-page document. At MadGuy Design, our mission is to offer you straightforward brand and creative. We understand how much our clients appreciate us for making their lives easier by quickly delivering work that’s on point, on time and on brand.
We serve and we coach
Absolutely, no matter what! We’re here to help and serve you, even with small things like providing free resources. Our commitment is to guide you through our collaborative work, ensuring you understand it and can take action. We prioritize honest and open communication with you every step of the way.
Nonprofits & pro bono - the GoodGuy Project
We launched the GoodGuy Project under the umbrella of MadGuy Design with a primary focus on serving nonprofit organizations. Here, the concept of creative equity comes to life as we offer professional and affordable branding and design services to those dedicated to aiding the less fortunate. Additionally, each year, we select one nonprofit to receive pro bono branding and creative services.
Meet the team
Founder and Creative Lead
Guy Swartz
I’m a dedicated brand strategist with a heart for design. My journey began with creating websites way before the rise of smart phones. My early days were rooted in advertising agencies, which eventually led me to leadership roles in large corporate marketing teams, wearing hats as a creative director and overseeing brand strategies. Driven by an entrepreneurial spirit, I founded MadGuy Design. Two things motivated me: my genuine desire to make clients happy and a strong belief that everyone deserves top-tier creative and branding services. When I’m not steering the ship at MadGuy Design, you can find me camping in Wisconsin (though my heart often wanders to the Great Northwest) or diving into the latest tech and creative trends.
Contact me at 312-897-2001 or madguydesign@icould.com.
Writer and Editor
Rose Rankin
I craft meaningful narratives for organizations and brands across a range of industries. With over 15 years of B2B, B2G and B2C experience, I don’t shy away from complex subject matter, and I will speak intelligently to an expert audience or translate difficult-to-understand concepts for a non-expert audience.
My areas of expertise include:
- Renewable energy
- Science & technology
- Manufacturing
- HR & workforce development
Have a writing or editing only project? Contact me at rose@rankineditorial.com
Senior Graphic Designer
Arianna Azevedo
I’m a highly strategic graphic designer with over 10 years of experience and a solid track record of creating engaging visual content that delivers results. From multi-channel campaigns to product marketing, I’ve collaborated with B2B and B2C companies in tech, industrial design, financial services, and insurance to tell their stories and communicate their ideas. My passion for problem-solving and data-driven design enables me to create visuals that connect with customers and drive growth.
My specialties include:
- Multi-channel campaigns
- Design strategy
- Branding and marketing design (content, product, customer journey).
Plus, I’m great at building design processes that can scale.