Design and branding for nonprofits

Low-cost, stress free professional branding and creative services for nonprofit organizations.

Your nonprofit is on a tight budget – but you still need to compete. Professional branding and outstanding creative can help your organization:

  • Establish a standout look, an influential voice, and an approachable brand story to help you fundraise
  • Look professional so that corporations will be more likely to partner with you
  • Be memorable so people will wish to volunteer, become members, and share your story

Branding & Design Services


  • Launch strategy
  • Brand strategy
  • Logo & identity
  • Messaging & positioning
  • Brand style guidelines
  • Voice & tone

Graphic Design

  • Web design
  • Content strategy
  • Email campaigns
  • Copywriting & editing
  • Video & motion graphics
  • Marketing campaigns
  • Copywriting
  • Brochures & publications
  • Events
  • Sales collateral
  • Presentations

About the GoodGuy Project

GoodGuy Project was born out of the desire to help those who help. We support nonprofit organizations that serve the underserved, protect the environment, advocate for those without a voice, or simply stand up for what’s right. We do this by delivering top-tier professional graphic design and branding services to nonprofits at a much lower cost than a typical advertising agency. 

We believe that the will for making a better world fueled by the power of professional creative makes for an unstoppable force. With professional branding and creative, nonprofits can secure more corporate partnerships, enjoy more successful fundraising events, become memorable in the lives of members and donors, build pride and loyalty among internal teams, and ultimately do more good for more people. 

GoodGuy Project is a part of Madguy Design, a Chicago graphic design and branding studio launched in 2012.