MadGuy Design
Adobe
Helping Adobe communicate AI’s impact
GenAI / Digital / Branding
I partnered with Adobe to create a suite of reports aimed at educating and informing audiences about AI’s impact on jobs, education, and career seekers. Drawing from Edelman DXI research, the reports needed to translate complex data into engaging, accessible resources for hiring managers, career seekers, and educators. I was tasked with solving the challenge of visualizing intricate insights, ensuring brand consistency across three distinct reports, and reinforcing Adobe’s leadership in AI and creative innovation.
The Approach
I partnered with Edelman DXI and Adobe to transform raw research copy into visually compelling, easy to digest reports.
These reports featured dynamic visuals, clear infographics, and custom imagery powered by Adobe Firefly, ensuring each publication was not only informative but visually impactful. Feedback from Adobe praised the innovative use of Firefly and the polished, professional presentation of data.
GenAI Imagery Via Adobe Firefly
Leveraging Adobe Firefly, Adobe’s proprietary generative AI tool, I produced custom imagery that reinforced the reports’ themes and demonstrated Adobe’s innovation in AI technology.
