Mitsubishi Aircraft Corporation

Helping an industry giant take flight.

Website Design / Online and Digital / Development

MadGuy Design worked with top-tier partners to help Mitsubishi Aircraft Corporation say goodbye to their former regional Jet (MRJ) and hello to the new SpaceJet — Mitsubishi’s reconfigured and rebranded regional passenger plane model — designed to hit a sweet spot for U.S. airlines. Because MadGuy Design has been a trusted partner assisting Mitsubishi promote their MRJ jet and space cargo division (Mitsubishi Heavy Industries) in 2017-2018, they came to us again to help introduce the Mitsubishi SpaceJet at the 2019 Paris Airshow and launch this industry-changing brand to the world via a new website. 

SpaceJet brand mark

The SpaceJet brand mark embodies harmony through space and balance. The logotype is modern, clean and confident in its purposeful use of space and custom type treatment.

SpaceJet colors

The bold and simple SpaceJet colors were thoughtfully chosen to reflect the brand’s personality and confidently distinguish it from other brands.

SpaceJet pattern

To add depth and dimension to the design language, a unique Japanese-inspired texture was created. Its concentric pattern symbolize the expansion of space and inner harmony. It invokes traditional woodblock pattern of clouds, water droplets or Zen garden designs.

Let’s start crafting the next chapter in your brand story.