Mitsubishi Aircraft Corporation

Helping an industry giant take flight.

Website Design / Online and Digital / Development

I worked with Edelman (a global communications firm) to help Mitsubishi Aircraft Corporation say goodbye to their former regional Jet (MRJ) and hello to the new SpaceJet — Mitsubishi’s reconfigured and rebranded regional passenger plane model — designed to fill a premium niche for air travelers. Because I’ve been a trusted partner assisting Mitsubishi to promote their MRJ jet and space cargo division (Mitsubishi Heavy Industries) in 2017-2018, they came to me to help introduce the Mitsubishi SpaceJet at the 2019 Paris Airshow and launch this industry-changing brand to the world via a new microsite.

SpaceJet brand mark

The SpaceJet brand mark embodies harmony through space and balance. The logotype is modern, clean and confident in its purposeful use of space and custom type treatment.

SpaceJet colors

The bold and simple SpaceJet colors were thoughtfully chosen to reflect the brand’s personality and confidently distinguish it from other brands.

SpaceJet pattern

To add depth and dimension to the design language, a unique Japanese-inspired texture was created. Its concentric pattern symbolize the expansion of space and inner harmony. It invokes traditional woodblock pattern of clouds, water droplets or Zen garden designs.

SpaceJet website

The Mitsubishi SpaceJet website is where it all comes together; brand, narrative, beautiful imagery, and soft call to actions to capture leads. Importantly, the new website has a story to tell — how Mitsubishi Aircraft is closer to launching the first Japan-made airliner in more than half a century. The website outlines in detail the ambition driving the SpaceJet, as well as the SpaceJet features, including a truly customer-centric cabin experience and super fuel efficient jet engine technology.

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