I worked with Edelman (a global communications firm) to help Mitsubishi Aircraft Corporation say goodbye to their former regional Jet (MRJ) and hello to the new SpaceJet — Mitsubishi’s reconfigured and rebranded regional passenger plane model — designed to fill a premium niche for air travelers. Because I’ve been a trusted partner assisting Mitsubishi to promote their MRJ jet and space cargo division (Mitsubishi Heavy Industries) in 2017-2018, they came to me to help introduce the Mitsubishi SpaceJet at the 2019 Paris Airshow and launch this industry-changing brand to the world via a new microsite.