WisdomTree Financial

Creating a better website for investors

Video / Branding / Digital

At MadGuy Design, we teamed up with the folks at WisdomTree Investments for a pretty cool project – giving their corporate website and investor portal a major facelift and refined user experience. We got right into the thick of it, working hand in hand with their business development crew, top stakeholders, and in-house IT team. It was all about making things click, and we did more than just a simple makeover. We switched up the whole investor interface experience to something smarter, faster, and easier to use – because that’s how we roll.

Strategy, wireframes and UAT

MadGuy Design’s redesign for WisdomTree’s site was a streamlined process of discovery work and wireframing and prototyping, focused on user-centric design and mobile responsiveness. We efficiently crafted dozens and dozens of layouts from homepage to sub-pages, infusing WisdomTree’s brand values. Interactive prototypes underwent thorough testing and user feedback cycles for optimal UX.

Creating a rich interface for investors

We reimagined WisdomTree’s investor portal into a more enriching and user-friendly platform. By prioritizing streamlined navigation and clear, actionable content, we’ve ensured that users can access information and manage their investments effortlessly. The result is a responsive and cohesive experience across all devices, allowing investors to engage with the portal with the same confidence and ease, whether they’re on a desktop or mobile device.