I crafted a compelling, high-impact experience for Drillinginfo's premier "Energy Disruptors Event" in Lake Tahoe, Nevada. Tasked with ensuring the success of their inaugural thought leadership event, I delivered a comprehensive package that included strategy, brand identity, and a suite of digital, print, and outdoor deliverables. My efforts resulted in a memorable event that left Drillinginfo impressed with the strategic and creative results.
Research and brand identity
I commenced by analyzing insights on disruptor events, scrutinizing participant perceptions and experiences. This groundwork informed my creation of a tailored visual and messaging event experience, resonating uniquely with each attendee segment while maintaining a unified brand identity.
The strategy: three target audiences, one graphic theme
I pinpointed opportunities and segmented our target audience into three distinct categories: Disruptive Thinkers, Disruptive Strategists, and Disruptive Doers.
Disruption analyzed and visualized
I ensured our designs captured the event's vibrancy, linking the three audience segments with a dynamic, radiating motif to reflect the event's key moments.
Bringing it all together.
I crafted a flexible design system for Drillinginfo’s Disrupter Summit, featuring a custom alphabet and a vivid color scheme that blends into vibrant, dynamic arrangements, all while preserving a cohesive aesthetic.
