Drillinginfo, a company that delivers business-critical insights to oil and gas industries through a state-of-the-art SaaS platform, needed help developing an experience for their inaugural "Energy Disruptors Event". The three-day, high-end global energy thought leadership gathering in Lake Tahoe, Nevada was Drillinginfo's first event of this kind — so it needed to be impactful and perfect. As a trusted partner for Drillinginfo, I took on the challenge; a big project that included strategy, brand identity and a ton of deliverables across digital, print and outdoor. The work I did helped make for a memorable and successful experience and Drillinginfo was thrilled with the strategy, design, and branding delivered.
Research and brand identity
I began by gathering insights on disrupter events, particularly how they are perceived and experienced by participants. The good and the bad. I wanted to know what participants had to say. This qualitative research supported our developing an immersive visual and messaging event experience unique to each participant segment, yet cohesive from a brand identity perspective.
The strategy: three target audiences, one graphic theme
I identified opportunities, along with our target audience, dividing it into three unique sets: Disruptive Thinkers, Disruptive Strategists, and Disruptive Doers.
Disruption analyzed and visualized
It was critical that the work capture the events energy. I tied the three segments together in a radiating design to communicate important nodes of the disruptor event.
Bringing it all together.
I developed an adaptable system, anchored in three core segments: a custom alphabet and vibrant color palette. The design combine in brilliant and dynamic variations, perfect for representing Drillinginfo’s Disrupter Summit, while maintaining a unified look and feel.
