Strategy / Campaigns / Online and Digital / Print / Video

I streamlined MF Global’s branding, unifying their institutional image and U.S. retail division under one cohesive identity while integrating over 300 independent brokers nationwide into a singular, harmonized brand voice and aesthetic.

A global brand activation omni-campaign.

The campaign humanized commodity trading by blending vivid product imagery with trader profiles. I crafted a multi-tiered strategy that resonated with both corporate clients and individual traders, launching a vibrant website and ad campaign, enticing offers, and fostering a network of internal influencers.

A brand you can feel.

I helped positioned MF Global as a premier partner by crafting a robust suite of sales and onboarding resources. Leveraging insights from internal influencers, I honed the messaging, visuals, and calls to action. This approach enabled me to deliver varied content and engage the core audiences effectively from the ground up.