MF Global, a global commodities brokerage firm for corporate and individual investors, came to us with a monumental ask — rebrand their institutional presence while bringing their flagship U.S. individual investor division into the brand. At the same time, we were tasked with folding in more than 300 independent introducing brokers from around the United States. One look, one voice, one company, one brand. Huge project — we said, “yes, please”.