Launching space rockets and taking names.
I wanted to create excitement! I designed a landing page to announce each rocket launch along with an in-page countdown for drama. Steaming video was included for the world to witness Mitsubishi’s launches in real time. Because this was a lead-generation campaign, each landing page included call to actions and forms. Finally, to make the campaign more entertaining and grab earned media, I included excerpts from Mitsubishi’s news and blogs websites.