Online and Digital / Lead Capture

With stars in their eyes and major growth on the horizon, Mitsubishi Launch Services tasked me to promote their space cargo business and capture leads. I did that — and so much more.

Adding a flare for the dramatic.

I wanted to create excitement! I designed a landing page to announce each rocket launch along with an in-page countdown for drama. Steaming video was included for the world to witness Mitsubishi’s launches in real time. Because this was a lead-generation campaign, each landing page included call to actions and forms. Finally, to make the campaign more entertaining and grab earned media, I included excerpts from Mitsubishi’s news and blogs websites.

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