Launching space rockets and taking names.
We wanted to create excitement! We designed landing pages to announce each rocket launch along with an in-page countdown for drama. Steaming video was included for the world to witness Mitsubishi’s launches in real time. Because this was a lead-generation campaign, each landing page included call to actions and forms. Finally, to make the campaign more entertaining and grab earned media, we included excerpts from Mitsubishi’s news and blogs websites.