WorldPay (formerly Vantiv), a global leader in payments processing technology and solutions for businesses, asked MadGuy Design to develop a campaign to promote their new web-based payment processing service – AuthMax. To launch AuthMax, we built a print, advertising, digital, and video campaign focusing on how AuthMax provides authentic solutions for lost revenue for small businesses. By building our core message around real-world statistics such as "top reasons credit card payments fail" and "how to improve payment approval rates", we were able to capture the attention of quick serve business owners and provide valid motivation for conversion to AuthMax.
Explaining the complex reasons for payment failure – simply and visually.
We helped WorldPay explain to potential customers the complex reasons why online payments often fail and how failed payments can affect revenue – all through a smart explainer video.
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