WorldPay (formerly Vantiv), a global leader in payments processing technology and solutions for businesses, called on me to develop a campaign to promote their new web-based payment processing service – AuthMax. To launch AuthMax, I built a print, advertising, digital, and video campaign focusing on how AuthMax provides authentic solutions for lost revenue for small businesses. By building the core message around real-world statistics such as "top reasons credit card payments fail" and "how to improve payment approval rates", I was able to capture the attention of quick serve business owners and provide valid motivation for conversion to AuthMax.
Explaining the complex reasons for payment failure – simply and visually.
I helped WorldPay explain to potential customers the complex reasons why online payments often fail and how failed payments can affect revenue – all through a smart explainer video.