Zebra Technologies

Helping a global
tech company change its stripes.

Strategy / Marketing Campaigns / Online and Digital / Print

Zebra Technologies had a big ask; change the perception of their brand. Zebra wished to transcend from being seen only as a printing and tracking tools maker to that of a technology innovator; a partner that delivers end-to-end interconnected computing solutions that re-engineer workflow and connects workforce to performance.

Strategy – finding the opportunity

To move Zebra’s perception from a device manufacturing vendor to a strategic, end-to-end technology solutions partner, we proposed elevating their offering message through real-world experience storytelling and thought leadership.

We helped Zebra share their story in 3 fundamental ways:

Have a POV

Highlight the breadth and depth of innovative work being driven within Zebra to enhance reputation.

Win Moments

Create content to distribute at a steady cadence, attributed to key Zebra thought leaders.

Always Be On

Engage audiences on the channels where they’re spending the most time.

Crafting the galvanizing idea

Through the discovery work, we helped Zebra realize their galvanizing idea — one that melds brand insight and customer insight into a meaningful thought that inspires ideation.

Creating the campaign

Leaning on our discovery work, we created a campaign that’s less about products and devices and more about technology and end-to-end solutions. Clean visuals and unobstructed messaging immediately communicates Zebra as an A-to-Z tech solutions hero in the B2B space.

Interactive landing pages, blogs, and whitepapers engage users and help tell Zebra’s story.

Let’s start crafting the next chapter in your brand story.