RJO Futures partnered with MadGuy Design to create a bold, modern brand that better connected with investors. Their outdated website and branding lacked differentiation and emotional connection. At the core of the rebrand was a redesigned website, refreshed logo, and trust-driven messaging, anchored by the galvanizing statement: “If it’s Futures, it’s RJO.” This cohesive approach aligned with their Sage-Hero archetype to position them as a trusted leader in a competitive market.
MadGuy Design reimagined WisdomTree’s investor portal into a more enriching and user-friendly platform. By prioritizing streamlined navigation and clear, actionable content, we’ve ensured that users can access information and manage their investments effortlessly.
MF Global Transforming a financial leader’s brand position Strategy / Campaigns / Online and Digital / Print / Video I streamlined MF Global’s branding, unifying their institutional image and U.S. retail division under one cohesive identity while integrating over 300 independent brokers nationwide into a singular, harmonized brand voice and aesthetic. A global brand activation […]
WorldPay Keeping quick serve quick… and profitable Campaigns / Online & Digital / Print / Video I spearheaded a multifaceted creative campaign for WorldPay’s AuthMax, highlighting its ability to curb revenue loss for SMBs. Centering on compelling stats about payment failures and solutions, I targeted quick-service businesses, driving conversions with a mix of print, digital, […]
