Branding – MadGuy Design & Brand

Differentiate or Disappear: Why Your Financial or Healthcare Brand Can’t Afford to Blend In

Mar 28, 2025Guy SwartzBrand Strategy, Branding

Maintaining a consistent brand in healthcare marketing isn’t easy when you’re juggling diverse audiences like patients, providers, and insurers. But consistency is essential for building trust and standing out in a crowded industry. In this blog, we explore how healthcare marketers can master brand consistency with strategies like modular messaging and branded templates to simplify workflows, enhance trust, and keep your brand cohesive.

Adobe

Jan 26, 2025Guy SwartzBranding, Digital, Generative AI

Work About Me Insights Contact GoodGuy Project MadGuy Design Adobe Helping Adobe communicate AI’s impact GenAI / Digital / Branding I partnered with Adobe to create a suite of reports aimed at educating and informing audiences about AI’s impact on jobs, education, and career seekers. Drawing from Edelman DXI research, the reports needed to translate […]

RJO Futures

Jan 7, 2025Guy SwartzBranding, Campaign, Video, Web

RJO Futures partnered with MadGuy Design to create a bold, modern brand that better connected with investors. Their outdated website and branding lacked differentiation and emotional connection. At the core of the rebrand was a redesigned website, refreshed logo, and trust-driven messaging, anchored by the galvanizing statement: “If it’s Futures, it’s RJO.” This cohesive approach aligned with their Sage-Hero archetype to position them as a trusted leader in a competitive market.

WisdomTree Financial

Nov 4, 2023Guy SwartzBranding, Video, Web

MadGuy Design reimagined WisdomTree’s investor portal into a more enriching and user-friendly platform. By prioritizing streamlined navigation and clear, actionable content, we’ve ensured that users can access information and manage their investments effortlessly.

AbbVie

Nov 4, 2023Guy SwartzBranding, Video

MadGuy Design partnered with AbbVie pharmaceuticals, a leader in the healthcare sector, in crafting an internal video communication that articulated AbbVie’s path forward for growth.

Mitsubishi SpaceJet

Aug 15, 2019Guy SwartzBranding, Campaign, Digital, Print, Web

Mitsubishi Aircraft Corporation Helping an industry giant take flight Website Design / Online and Digital / Development I partnered with Edelman to unveil Mitsubishi Aircraft Corporation’s SpaceJet, the revamped avatar of the MRJ, at the 2019 Paris Airshow. Building on my trusted relationship from promoting their MRJ jet and space cargo, I crafted a microsite […]

Drillinginfo

Apr 26, 2019Guy SwartzBranding, Campaign, Print, Web

Drillinginfo Big branding for a disruptor event Event / Branding / Campaign / Online & Digital / Print I crafted a compelling, high-impact experience for Drillinginfo’s premier “Energy Disruptors Event” in Lake Tahoe, Nevada. Tasked with ensuring the success of their inaugural thought leadership event, I delivered a comprehensive package that included strategy, brand identity, […]

MF Global

Apr 22, 2019Guy SwartzBranding, Campaign, Print, Video, Web

MF Global Transforming a financial leader’s brand position Strategy / Campaigns / Online and Digital / Print / Video I streamlined MF Global’s branding, unifying their institutional image and U.S. retail division under one cohesive identity while integrating over 300 independent brokers nationwide into a singular, harmonized brand voice and aesthetic. A global brand activation […]

Azavar Technologies

Apr 11, 2019Guy SwartzBranding, Print, Web

Azavar Technologies Smartly elevating a tech brand Strategy / Brand Design / Online & Digital / Print I tackled the challenge for Azavar Technologies, a Chicago-based tech firm seeking distinction in the saturated SAAS market. I delivered a holistic strategy that carved out a unique brand position, crafting a contemporary aesthetic and voice to propel […]