RJO Futures partnered with MadGuy Design to create a bold, modern brand that better connected with investors. Their outdated website and branding lacked differentiation and emotional connection. At the core of the rebrand was a redesigned website, refreshed logo, and trust-driven messaging, anchored by the galvanizing statement: “If it’s Futures, it’s RJO.” This cohesive approach aligned with their Sage-Hero archetype to position them as a trusted leader in a competitive market.
MadGuy Design reimagined WisdomTree’s investor portal into a more enriching and user-friendly platform. By prioritizing streamlined navigation and clear, actionable content, we’ve ensured that users can access information and manage their investments effortlessly.
Mitsubishi Aircraft Corporation Helping an industry giant take flight Website Design / Online and Digital / Development I partnered with Edelman to unveil Mitsubishi Aircraft Corporation’s SpaceJet, the revamped avatar of the MRJ, at the 2019 Paris Airshow. Building on my trusted relationship from promoting their MRJ jet and space cargo, I crafted a microsite […]
Drillinginfo Big branding for a disruptor event Event / Branding / Campaign / Online & Digital / Print I crafted a compelling, high-impact experience for Drillinginfo’s premier “Energy Disruptors Event” in Lake Tahoe, Nevada. Tasked with ensuring the success of their inaugural thought leadership event, I delivered a comprehensive package that included strategy, brand identity, […]
MF Global Transforming a financial leader’s brand position Strategy / Campaigns / Online and Digital / Print / Video I streamlined MF Global’s branding, unifying their institutional image and U.S. retail division under one cohesive identity while integrating over 300 independent brokers nationwide into a singular, harmonized brand voice and aesthetic. A global brand activation […]
WorldPay Keeping quick serve quick… and profitable Campaigns / Online & Digital / Print / Video I spearheaded a multifaceted creative campaign for WorldPay’s AuthMax, highlighting its ability to curb revenue loss for SMBs. Centering on compelling stats about payment failures and solutions, I targeted quick-service businesses, driving conversions with a mix of print, digital, […]
Azavar Technologies Smartly elevating a tech brand Strategy / Brand Design / Online & Digital / Print I tackled the challenge for Azavar Technologies, a Chicago-based tech firm seeking distinction in the saturated SAAS market. I delivered a holistic strategy that carved out a unique brand position, crafting a contemporary aesthetic and voice to propel […]
Mitsubishi Heavy Industries Launching space rockets and taking names Online and Digital / Lead Capture I helped propel Mitsubishi Launch Services forward, promoting their space cargo business and capturing leads amidst their stellar growth trajectory. Adding a flare for the dramatic I sparked excitement for Mitsubishi Launch Services by designing thrilling launch announcement landing pages […]
