RJO Futures partnered with MadGuy Design to create a bold, modern brand that better connected with investors. Their outdated website and branding lacked differentiation and emotional connection. At the core of the rebrand was a redesigned website, refreshed logo, and trust-driven messaging, anchored by the galvanizing statement: “If it’s Futures, it’s RJO.” This cohesive approach aligned with their Sage-Hero archetype to position them as a trusted leader in a competitive market.
Mitsubishi Aircraft Corporation Helping an industry giant take flight Website Design / Online and Digital / Development I partnered with Edelman to unveil Mitsubishi Aircraft Corporation’s SpaceJet, the revamped avatar of the MRJ, at the 2019 Paris Airshow. Building on my trusted relationship from promoting their MRJ jet and space cargo, I crafted a microsite […]
Drillinginfo Big branding for a disruptor event Event / Branding / Campaign / Online & Digital / Print I crafted a compelling, high-impact experience for Drillinginfo’s premier “Energy Disruptors Event” in Lake Tahoe, Nevada. Tasked with ensuring the success of their inaugural thought leadership event, I delivered a comprehensive package that included strategy, brand identity, […]
MF Global Transforming a financial leader’s brand position Strategy / Campaigns / Online and Digital / Print / Video I streamlined MF Global’s branding, unifying their institutional image and U.S. retail division under one cohesive identity while integrating over 300 independent brokers nationwide into a singular, harmonized brand voice and aesthetic. A global brand activation […]
WorldPay Keeping quick serve quick… and profitable Campaigns / Online & Digital / Print / Video I spearheaded a multifaceted creative campaign for WorldPay’s AuthMax, highlighting its ability to curb revenue loss for SMBs. Centering on compelling stats about payment failures and solutions, I targeted quick-service businesses, driving conversions with a mix of print, digital, […]
Zebra Technologies had a big ask; change the perception of their brand. Zebra wished to transcend from being seen only as a printing and tracking tools maker to that of a technology innovator and partner that delivers end-to-end interconnected computing solutions that re-engineer workflow and connects workforce to performance.
